Who's who · Pure Expertz community

Who's who, and who I am

I'm Andy Babala, CPP. I built this community so the people who build and serve can find each other: owners and leaders, homeowners and families, local pros, and the people who protect others for a living. Here is who you'll meet, and how the pieces fit together.

Andy Babala, CPP

Your host

Andy Babala, CPP
Founder, Pure Expertz · Glenview, Illinois

Andy Babala, CPP, has more than 20 years in security leadership, in corporate security and safety, and earlier EHS and quality roles in manufacturing. Today his practice helps owners, leaders and families put AI to work with clear guardrails, simple policies and training people trust.

  • Founder of Pure Expertz, a marketing and automation agency in Glenview, Illinois
  • Host of the AI Impact Forum: he opens each afternoon, Nov 12–14, at 1 PM CT
  • Steward of the Block by Block AI Safety and Security Alliance
  • Host of the free office hours, Tuesdays and Thursdays at 1 PM CT on Zoom
  • Host of the Security, Safety & Duty of Care Circle in this community
Smart systems for strong humans. AI does the legwork; a person stays in charge.

On the Forum stage · Nov 12–14

The AI Impact Forum: three live afternoons, 1–4 PM CT, online in the member portal. Keynotes, then a 3–4 PM panel every day. Your seat is free when you send the speakers one question.

Robb Hill
Robb Hill
President, R Hill Enterprises, Inc.
Day 1 · Thu Nov 12 · keynote

A 20-minute keynote in the 2 PM hour: responsibility at the center, running a business when AI does more of the work. He also joins the 3 PM panel.

Sal Walaszek
Salway Group
Day 1 · Thu Nov 12 · showcase

A 15–20 minute showcase: tracking & logistics on the trusted service provider network.

Marta Aksnowicz
Financial Professional, World Financial Group
Day 1 · Thu Nov 12 · 3 PM panel

On the 3 PM panel: Marta Aksnowicz, Financial Professional, World Financial Group, on bringing more value to real estate agents and property owners.

World Financial Group Insurance Agency, LLC, offers insurance products. Transamerica Financial Advisors, Inc. (TFA), Member FINRA, SIPC, MSRB and Registered Investment Advisor, offers securities and Investment Advisory Services. WFGIA and TFA are affiliated companies.

Mike Van Chau
Mike Van Chau
Entrepreneur and human-trafficking prevention consultant (USIDHR)
Day 2 · Fri Nov 13 · keynote

Keeping kids safe: awareness and resources for schools and communities. 20+ years in space and digital transformation, including NASA. He also joins the 3 PM panel.

Dr. John D. Byrnes
Dr. John D. Byrnes
Founder, Center for Aggression Management
Day 2 · Fri Nov 13 · keynote, 2–3 PM CT

One hour for HR leaders, first responders, city and village staff and families, open to everyone from Chicago, Illinois and any state. Then a 3–4 PM panel discussion.

Tom Gersic
Founder and CEO · YouEx.ai
Day 3 · Sat Nov 14 · 2 PM CT

A live demo (or recorded demos), in the 2 PM hour.

Speakers as listed on the Forum program. More speakers are announced as they confirm. Speaking at the Forum is not an endorsement of the Alliance.

Where the value is

One community, several doors. The value is in the help people get.

🏡

Homeowner services

Simple help for your home and the people in it. Open a category and ask for an introduction: a person on our team reads every request. You get a written quote, you decide, and you hire and pay the provider directly.

See homeowner services →
🤲

Family care coordination

For the family keeping a household running, near or far: one shared family to-do list and calendar, introductions to non-medical in-home help, and Andy's whole-home consultation for families. Pure Expertz is not a home care agency.

See family care coordination →
🛡️

Block by Block AI Safety and Security Alliance

Free to join, voluntary and nonpartisan. Security, safety and HR leaders, property managers and caregiving leaders who share what works in prevention and practical AI safety. Prevention is a team sport.

Meet the Alliance →

How the other parts fit together

🤝Trusted Service Provider network

Local pros introduced by a person, not a lead list, in Glenview, Niles and the North Shore. Families ask for an introduction; pros apply to join.

Meet the network →

🎓Academy · Incubator · Accelerator

Learn, build, grow. The Academy: live workshops and office hours. The Incubator: a small group and a mentor for a new business or service line. The Accelerator: systems and automation, so the team carries the work.

See the workshops →

🎤The AI Impact Forum

Three live afternoons, Nov 12–14, 1–4 PM CT, online: keynotes, then a 3–4 PM panel every day. Send the speakers one question and your seat is free.

Free seat: send one question →

🏘️This community

Free to join: the Feed, the lounges and circles, the workshop schedule and the Forum replays, in one place.

Lounges and circles →

⬡Pure Expertz

A marketing and automation agency in Glenview, Illinois. Smart systems for strong humans. AI does the legwork; a person stays in charge.

Andy's card →

Lounges and circles

Same community, different rooms. Each one has its own tag for Feed posts.

🛟Security, Safety & Duty of Care Circle

Hosted by Andy Babala, CPP. For everyone with a duty of care.

Open →

🎙️Media & Production

Sal's lounge: podcasts, video, going live and telling your story on camera.

Open →

🕯️Neighbors & Wisdom

Elders, mentors, and faith and wellness leaders.

Open →

🪑The Front Porch

Fathers, health and work–life. Open to everyone.

Open →

Three doors in

1

Free Forum seat

Nov 12–14 · 1–4 PM CT · online

The AI Impact Forum: three live afternoons in the member portal. Send the speakers one question and that question is your seat for all three. Your portal link arrives by email.

2

Free office hours

Tue & Thu · 1 PM CT · Zoom

Bring one real question and leave with a next step. Register once and Zoom sends your link. Camera off is fine.

3

Workshops after the Forum

4 weeks · live · member portal

One topic at a time, for owners, real estate pros, families and remote teams. Not sure which one fits? Ask at office hours.